Latest posts

AI is a Chainsaw. Are You Using It Without a Guard?
Generative AI in the Enterprise 5 min read

AI is a Chainsaw. Are You Using It Without a Guard?

AI can be a powerful tool, but without proper safeguards, its misuse can lead to costly mistakes and missed opportunities.

By David Russell Published on Oct 11, 2025 5 minutes
Conversations to Conversions #2: Meetings become momentum
Generative AI in the Enterprise 4 min read

Conversations to Conversions #2: Meetings become momentum

Transform your meetings into momentum with AI-driven insights that drive sales productivity and accelerate business growth.

By David Russell Published on Oct 6, 2025 4 minutes
Choosing the Right AI Evaluation for Your Go-to-Market Strategy
Generative AI in the Enterprise 5 min read

Choosing the Right AI Evaluation for Your Go-to-Market Strategy

Discover how to enhance your go-to-market strategy by choosing the right AI evaluation methods for trust and accuracy in sales.

By David Russell Published on Oct 4, 2025 5 minutes
Go-to-Market AI Flywheel
Generative AI in the Enterprise 6 min read

Go-to-Market AI Flywheel

Imagine a Go-to-Market engine that gets smarter with every deal. By wiring up signal capture and implementing a series of compounding AI flywheels, you can turn chaotic outreach into a self-improving system. This framework moves beyond vanity metrics to focus on what actually shortens cycles and creates predictable revenue. Learn how to connect raw signals to winning content, package your best plays with lightweight AI agents, and build momentum that feeds itself.

By David Russell Published on Oct 3, 2025 6 minutes
SKU 101 Foundations
Generative AI in the Enterprise 5 min read

SKU 101 Foundations

Solid SKUs are essential for effective Go-to-Market AI, as they ensure accurate insights and boost ROI by preventing costly data errors.

By David Russell Published on Oct 2, 2025 5 minutes
Rethinking GTM: How Custom AI Delivers Real Pipeline Impact
Generative AI in the Enterprise 5 min read

Rethinking GTM: How Custom AI Delivers Real Pipeline Impact

For go-to-market (GTM) leaders, AI has moved past the "what if" stage and is now a critical "how-to" for hitting aggressive targets. The real challenge isn't…

By David Russell Published on Oct 1, 2025 5 minutes
Conversations to Conversions #1: Welcome to the Conversation
Generative AI in the Enterprise 3 min read

Conversations to Conversions #1: Welcome to the Conversation

Conversations to Conversions is Cortado Group’s build-in-public series on how AI transforms everyday business meetings into structured outcomes. From sentiment alerts and action items to risk signals, training material, and marketing ideas, our Go-to-Market AI engine ensures no conversation goes to waste. Learn how we turn unstructured conversations into conversions that drive growth.

By David Russell Published on Sep 30, 2025 3 minutes
Getting AWS Q running isn’t about getting Q running
Generative AI in the Enterprise 4 min read

Getting AWS Q running isn’t about getting Q running

Amazon just rolled out Amazon Q, promising to make BI as easy as asking a question. Sounds magical-until you realize the hard part isn’t Q itself. It’s the messy groundwork: stitching together source systems, wrangling permissions, and proving that spreadsheets aren’t just folklore.

The real story? Success with Q has far less to do with turning it on, and everything to do with whether your data foundation is ready to support it.

By David Russell Published on Sep 29, 2025 4 minutes
MIT NANDA Report – Major Statistics & Findings
Generative AI in the Enterprise 3 min read

MIT NANDA Report – Major Statistics & Findings

MIT NANDA Report – Major Statistics & Findings 95% of organizations are getting zero return on their GenAI investments, despite $30–40B spent. (p.3) Just 5%…

By David Russell Published on Sep 26, 2025 3 minutes