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The Efficiency Illusion
AI Enablement 11 min read

The Efficiency Illusion

Why automating a process doesn't mean you've improved it.

By David Russell Published on Mar 23, 2026 11 minutes
From Idea to Produced Video in Under an Hour: How AI Works at the Top of the Funnel
AI Top of Funnel 4 min read

From Idea to Produced Video in Under an Hour: How AI Works at the Top of the Funnel

Two-thirds of the work was research and planning. The actual production - recording, rendering, packaging - was under 20 minutes.

This is the pattern AI unlocks everywhere: expertise becomes the bottleneck in a good way. You're not blocked by production capacity. You're blocked only by the quality of your thinking.

By David Russell Published on Mar 11, 2026 4 minutes
AI-powered top of funnel assessment platform - Level Up Quiz by Cortado Group
AI Go-to-Market Strategy 6 min read

AI TOFU - Level Up Quiz

For fifteen years, go-to-market has operated on a brutal tradeoff: you can have scale, or you can have relevance. Not both. AI breaks that tradeoff... and the companies recognizing it aren't reorganizing around cost reduction. They're building capabilities that didn't exist three years ago. This is what that looks like at the top of the funnel.

By David Russell Published on Mar 8, 2026 6 minutes
Your AI is Blind, and Your
AI Enablement 6 min read

Your AI is Blind, and Your "Clever" Naming Strategy is the Culprit

The first step in any AI implementation is data. This is the core truth we bring to every client engagement. AI inherently needs data to succeed-it can't forecast your close rates until it knows your current close rate. It can't tell if 90-day-old deals are dead if you're not accurately tracking open and close dates. It needs this fuel to do its magic.

By David Russell Published on Nov 2, 2025 6 minutes
Turning Conversations Into Coaching: The Future of Personal Development
Generative AI in the Enterprise 3 min read

Turning Conversations Into Coaching: The Future of Personal Development

If you really want to understand how a company works, don’t look at the org chart - look at how people talk. Every meeting, every misfire, every “wait, that’s…

By David Russell Published on Oct 30, 2025 3 minutes
Conversations to Conversions 3 - Smaller apps bigger lift
Generative AI in the Enterprise 3 min read

Conversations to Conversions 3 - Smaller apps bigger lift

We shipped work that turns conversations into durable outcomes faster, cheaper, and with clearer audit trails. The headline this week is simple - smaller…

By David Russell Published on Oct 13, 2025 3 minutes
One Prompt to Rule Them All? Not Quite
Generative AI in the Enterprise 8 min read

One Prompt to Rule Them All? Not Quite

Discover how to effectively choose and adapt prompting frameworks to enhance your AI outputs, ensuring clarity and precision for every task.

By David Russell Published on Oct 12, 2025 8 minutes