Generative AI Adoption

Latest articles on Generative AI Adoption from Cortado Group

  • Conversations to Conversations 4: Integrating AI Systems and Human Expertise

    By David Russell

    This week, our work on our AI focused on a dual objective: advancing the core architecture of our AI-driven meeting intelligence platform while simultaneously…

    Why don't teams really trust their GenAI tools? The outputs are generic. We're tackling adoption by building a 'memory layer' that infuses our company's unique context into every response, making it not just correct, but relevant.

  • Want Fewer Hallucinations? The AI Whisperer’s Most Underrated AI Prompt

    By David Russell

    Discover how a simple AI prompt can reduce hallucinations and transform your approach to AI governance for better business impact.

    Eighty percent of employees already use LLMs to survive modern workloads. But personal shortcuts don’t equal enterprise readiness. Here’s what separates Shadow AI from Solid AI.

  • One Prompt to Rule Them All? Not Quite

    By David Russell

    Discover how to effectively choose and adapt prompting frameworks to enhance your AI outputs, ensuring clarity and precision for every task.

    Adoption sticks when the path is simple. Start with RTF for speed, graduate to structured frameworks as risk rises-clear steps, predictable outcomes.

  • AI is a Chainsaw. Are You Using It Without a Guard?

    By David Russell

    AI can be a powerful tool, but without proper safeguards, its misuse can lead to costly mistakes and missed opportunities.

    Generative AI can accelerate insight or amplify error. This piece highlights how businesses often mistake access for readiness-and what mature adoption looks like when safety systems and validation are built in.

  • Rethinking GTM: How Custom AI Delivers Real Pipeline Impact

    By David Russell

    For go-to-market (GTM) leaders, AI has moved past the "what if" stage and is now a critical "how-to" for hitting aggressive targets. The real challenge isn't…

    Struggling to move from AI experiments to enterprise-wide impact? True Generative AI Adoption isn't about teaching prompts; it's about building secure, centrally-managed AI tools trained on your own domain knowledge. Learn the framework for deploying custom GPTs that scale and deliver real business results.

  • Conversations to Conversions #1: Welcome to the Conversation

    By David Russell

    Conversations to Conversions is Cortado Group’s build-in-public series on how AI transforms everyday business meetings into structured outcomes. From sentiment alerts and action items to risk signals, training material, and marketing ideas, our Go-to-Market AI engine ensures no conversation goes to waste. Learn how we turn unstructured conversations into conversions that drive growth.

    Generative AI now goes beyond ideation - it mines transcripts to uncover marketing stories, customer wins, and thought leadership hooks. The new Marketing Idea Goldmining workflow shows how AI adoption can deliver tangible outputs: ready-to-use blog copy, campaign material, and content fuel pulled directly from calls.