Marketing content automation

Latest articles on Marketing content automation from Cortado Group

  • Conversations to Conversations 4: Integrating AI Systems and Human Expertise

    By David Russell

    This week, our work on our AI focused on a dual objective: advancing the core architecture of our AI-driven meeting intelligence platform while simultaneously…

    How do you stop AI content from sounding generic? You give it a 'memory.' We're architecting our system to serve up our specific brand voice, buyer personas, and GTM frameworks as a persistent, queryable layer, making automation authentic.

  • Go-to-Market AI Flywheel

    By David Russell

    Imagine a Go-to-Market engine that gets smarter with every deal. By wiring up signal capture and implementing a series of compounding AI flywheels, you can turn chaotic outreach into a self-improving system. This framework moves beyond vanity metrics to focus on what actually shortens cycles and creates predictable revenue. Learn how to connect raw signals to winning content, package your best plays with lightweight AI agents, and build momentum that feeds itself.

    Tired of creating content that misses the mark? What if you could automatically generate talk tracks based on your customers' real-time objections? The "Signal → Content" loop is a system for turning raw prospect interactions into high-performing content that generates meetings.

  • Conversations to Conversions #1: Welcome to the Conversation

    By David Russell

    Conversations to Conversions is Cortado Group’s build-in-public series on how AI transforms everyday business meetings into structured outcomes. From sentiment alerts and action items to risk signals, training material, and marketing ideas, our Go-to-Market AI engine ensures no conversation goes to waste. Learn how we turn unstructured conversations into conversions that drive growth.

    Customer stories and solutioning breakthroughs don’t have to stay trapped in meetings. AI automatically surfaces the moments that can be repurposed into campaigns, blog posts, and social snippets. Marketing gains a pipeline of authentic content, all sourced from real conversations with prospects and customers.