AI in go-to-market

Latest articles on AI in go-to-market from Cortado Group

  • Conversations to Conversations 4: Integrating AI Systems and Human Expertise

    By David Russell

    This week, our work on our AI focused on a dual objective: advancing the core architecture of our AI-driven meeting intelligence platform while simultaneously…

    How do you get an AI to actually learn your brand voice and personas? We're building a persistent "memory layer" to embed our GTM strategy directly into our agents. Here’s the blueprint.

  • Conversations to Conversions #2: Meetings become momentum

    By David Russell

    Transform your meetings into momentum with AI-driven insights that drive sales productivity and accelerate business growth.

  • Choosing the Right AI Evaluation for Your Go-to-Market Strategy

    By David Russell

    Discover how to enhance your go-to-market strategy by choosing the right AI evaluation methods for trust and accuracy in sales.

    The promise of AI in Go-to-Market is huge – but only if you can trust its output. This post reveals the secret weapon for GTM leaders: the evaluation strategies that separate vanity metrics from verifiable success, ensuring your AI actually delivers.

  • Go-to-Market AI Flywheel

    By David Russell

    Imagine a Go-to-Market engine that gets smarter with every deal. By wiring up signal capture and implementing a series of compounding AI flywheels, you can turn chaotic outreach into a self-improving system. This framework moves beyond vanity metrics to focus on what actually shortens cycles and creates predictable revenue. Learn how to connect raw signals to winning content, package your best plays with lightweight AI agents, and build momentum that feeds itself.

    Beyond simple automation, what's the true potential of AI in go-to-market? Discover a practical framework for turning customer conversations into compounding revenue. We break down the system for using AI to refine targeting, content, and deal execution in just 90 days.

  • Conversations to Conversions #1: Welcome to the Conversation

    By David Russell

    Conversations to Conversions is Cortado Group’s build-in-public series on how AI transforms everyday business meetings into structured outcomes. From sentiment alerts and action items to risk signals, training material, and marketing ideas, our Go-to-Market AI engine ensures no conversation goes to waste. Learn how we turn unstructured conversations into conversions that drive growth.

    AI turns the everyday chaos of sales calls, scrums, and retros into structured outputs that directly power go-to-market motions. Prospect insights become sales plays, customer quotes turn into marketing proof points, and risk signals shape account strategies - all from conversations that used to disappear.

  • Getting AWS Q running isn’t about getting Q running

    By David Russell

    Amazon just rolled out Amazon Q, promising to make BI as easy as asking a question. Sounds magical-until you realize the hard part isn’t Q itself. It’s the messy groundwork: stitching together source systems, wrangling permissions, and proving that spreadsheets aren’t just folklore. The real story? Success with Q has far less to do with turning it on, and everything to do with whether your data foundation is ready to support it.

    AI isn’t just for IT — it’s transforming go-to-market execution. See how Amazon Q and other enterprise AI tools power pipeline visibility, forecasting accuracy, and sales decision-making.