Every meeting tells a story - but most of those stories stall in a calendar invite.
At Cortado Group, we’re building the bridge from talk to traction. Each week, our Go-to-Market AI engine gets a little smarter at transforming the natural flow of conversation into the tangible outputs that move business forward: marketing ideas, assessments, training, and insights that actually make teams faster.
This installment is all about momentum - how meetings evolve from being moments in time to becoming motion in the system. From real-time quote extraction and share-ready blog seeds to dynamic training courses built on your own transcripts, we’re turning the routine rhythm of work into a continuous feedback loop of growth, learning, and execution.
Your conversations already hold the raw material of progress.
Now they move things forward - automatically.
This week’s build was all about making our platform more connected, more visual, and more dynamic. From assessments to training generation, we’re closing the loop between insight, content, and enablement.
Smarter, Prettier Assessments
This week we created a far smoother experience for assessments. They now display definitions for each assessment item and toggle options cleanly, attaching themselves to the account record when completed. Each assessment is firewalled from other tenants and allows the user to explore client challenges in a way that conveys subject matter expertise.
Once complete, the assessment produces a clean report view. It’s not just data anymore-it’s structured, visual, and human-readable. Each component includes scores, challenges, and a clean bar chart visualization, bringing polish to the platform, beyond MVP and closer to MLP (Minimum Lovable Product).
Turning Meetings Into Blog Seeds
One of the more exciting experiments this week was our Marketing Ideas and Blog Seed workflow.
It starts right in the meeting console. You can now queue a meeting’s insights and automatically extract powerful quotes or blog-worthy moments directly from transcripts-real quotes, real client moments.
We’re fine-tuning filters to strike the right balance between “too noisy” and “too strict.” The idea: meeting hosts can click “Blog It” and instantly generate shareable thought leadership ideas without ever leaving their meeting.
Our marketing team are already planning to fold this into their content pipeline-tying meeting insights directly to LinkedIn and website posts. This turns everyday conversations into authentic, high-signal content.
Sharing Made Simple
When you have a lot of meetings, navigating those meetings used to be a bit chaotic. We fixed that. You can now:
- Filter meetings by person, project, or account
- Meetings for a project are automatically shared with everyone on that project team
- Now, you can manually share with specific people outside that team
In most cases, there's no need to re-sharing links-projects now know who’s on them, so now your meetings do, too. Next up, Slack notifications to the project channel when a meeting has been loaded.
Using LinkedIn for Competitive Intelligence
Outbound and competitive workflows just got a boost.
We introduced a LinkedIn Analyzer-a simple but powerful way to collect post data from LinkedIn and analyze engagement across competitors. It parses years’ worth of content (likes, comments, reposts) to surface what resonates, who they’re engaging with, and whose audiences they’re borrowing.
It’s messy data tamed into clean, usable insights. In other words, data-first, analysis-second.
Dynamic, AI-Generated Training
Finally, the showstopper: Dynamic Training Generation.
From identifying a performance gap (say, MEDDIC proficiency) to building a full course-outline, materials, quiz, and slide show-every step is AI-generated and human-validated.
The Training Wizard walks you through adult-learning best practices: learner motivations, success outcomes, and course pacing. Once populated, it builds the entire course automatically, complete with interactive decks and reinforcement quizzes.
We'll be rolling out internal training at our upcoming retreat.
These courses are all in the form of microlearning-delivering one short lesson a day to support spaced learning and memory retention, all grounded in behaviour-changing research from MIT, Harvard, and Stanford.
Quote of the Week:
Until someone says it sucks, it’s good enough.
- David Russell, probably every week.
