Go-to-market AI

Latest articles on Go-to-market AI from Cortado Group

  • Conversations to Conversations 4: Integrating AI Systems and Human Expertise

    By David Russell

    This week, our work on our AI focused on a dual objective: advancing the core architecture of our AI-driven meeting intelligence platform while simultaneously…

    Don't just tell your AI about your GTM strategy; build it in. We're architecting our platform so our core GTM frameworks, playbooks, and personas are a queryable, persistent layer for all our AI agents. This is the "how."

  • Conversations to Conversions #2: Meetings become momentum

    By David Russell

    Transform your meetings into momentum with AI-driven insights that drive sales productivity and accelerate business growth.

  • Choosing the Right AI Evaluation for Your Go-to-Market Strategy

    By David Russell

    Discover how to enhance your go-to-market strategy by choosing the right AI evaluation methods for trust and accuracy in sales.

    Is your Go-to-Market AI a trusted partner or a black box? Learn the critical difference between code-based and LLM-based evaluations to build AI solutions that don't just perform, but consistently earn trust with every prospect interaction.

  • Go-to-Market AI Flywheel

    By David Russell

    Imagine a Go-to-Market engine that gets smarter with every deal. By wiring up signal capture and implementing a series of compounding AI flywheels, you can turn chaotic outreach into a self-improving system. This framework moves beyond vanity metrics to focus on what actually shortens cycles and creates predictable revenue. Learn how to connect raw signals to winning content, package your best plays with lightweight AI agents, and build momentum that feeds itself.

    Is your GTM strategy still running on guesswork? It's time to build an intelligent engine. This article introduces the GTM AI Flywheel, a system that uses every customer signal to get smarter. Learn how to build a self-improving GTM motion that shortens cycles and delivers repeatable wins.

  • SKU 101 Foundations

    By David Russell

    Solid SKUs are essential for effective Go-to-Market AI, as they ensure accurate insights and boost ROI by preventing costly data errors.

    From forecasts to recommendations, GTM AI relies on clean SKUs. Discover how SKU discipline amplifies your go-to-market effectiveness and avoids costly errors.

  • Rethinking GTM: How Custom AI Delivers Real Pipeline Impact

    By David Russell

    For go-to-market (GTM) leaders, AI has moved past the "what if" stage and is now a critical "how-to" for hitting aggressive targets. The real challenge isn't…

    Is your GTM strategy keeping pace with the AI revolution? This article moves beyond theory to show how high-performing teams are embedding their entire GTM playbook—from ICPs to SOWs—into custom AI assistants. Discover how to use Go-to-market AI not just for efficiency, but to drive measurable pipeline impact.

  • Conversations to Conversions #1: Welcome to the Conversation

    By David Russell

    Conversations to Conversions is Cortado Group’s build-in-public series on how AI transforms everyday business meetings into structured outcomes. From sentiment alerts and action items to risk signals, training material, and marketing ideas, our Go-to-Market AI engine ensures no conversation goes to waste. Learn how we turn unstructured conversations into conversions that drive growth.

    The Go-to-Market AI engine connects every corner of the business - sales, marketing, product, and success - by ensuring no conversation goes to waste. Calls turn into signals, signals become structured insights, and those insights compound into faster deals, smarter training, and stronger market messaging.