Sales Enablement AI

Latest articles on Sales Enablement AI from Cortado Group

  • Conversations to Conversations 4: Integrating AI Systems and Human Expertise

    By David Russell

    This week, our work on our AI focused on a dual objective: advancing the core architecture of our AI-driven meeting intelligence platform while simultaneously…

    We just launched a new training module linked directly to our AI workflow, providing structured lessons to help our sales team actually use our new meeting intelligence tools.

  • Conversations to Conversions #2: Meetings become momentum

    By David Russell

    Transform your meetings into momentum with AI-driven insights that drive sales productivity and accelerate business growth.

  • Go-to-Market AI Flywheel

    By David Russell

    Imagine a Go-to-Market engine that gets smarter with every deal. By wiring up signal capture and implementing a series of compounding AI flywheels, you can turn chaotic outreach into a self-improving system. This framework moves beyond vanity metrics to focus on what actually shortens cycles and creates predictable revenue. Learn how to connect raw signals to winning content, package your best plays with lightweight AI agents, and build momentum that feeds itself.

    How do you ensure every seller runs the winning play, every single time? This playbook shows how to use AI to capture what your top performers do differently, package their moves into intelligent agents, and scale best practices across the entire team. Stop coaching one-off deals and start building a system that enables success.

  • Rethinking GTM: How Custom AI Delivers Real Pipeline Impact

    By David Russell

    For go-to-market (GTM) leaders, AI has moved past the "what if" stage and is now a critical "how-to" for hitting aggressive targets. The real challenge isn't…

    How can you coach every sales rep to be as good as your top performer? Explore how Sales Enablement AI can transform your team's effectiveness by embedding your playbooks and methodologies directly into their workflow. Go beyond call recordings and learn how to provide in-the-moment coaching that makes your reps better, faster.

  • Conversations to Conversions #1: Welcome to the Conversation

    By David Russell

    Conversations to Conversions is Cortado Group’s build-in-public series on how AI transforms everyday business meetings into structured outcomes. From sentiment alerts and action items to risk signals, training material, and marketing ideas, our Go-to-Market AI engine ensures no conversation goes to waste. Learn how we turn unstructured conversations into conversions that drive growth.

    Training and coaching moments are embedded in every customer call, yet they’re usually lost. AI captures those exchanges and transforms them into structured enablement material - onboarding guides, objection-handling examples, and best practices that improve performance and raise conversion rates across the sales org.